Unique Boutique for U (UBU)

Locals just call it UBU. Since 2006, this women’s boutique has been a steady presence on Sutter Creek’s Main Street, building the kind of repeat clientele that only comes from consistently good taste and fair prices. The shop showcases lovely lines of distinctive accessories and separates — stylish clothing, jewelry, belts, handbags, and seasonal merchandise designed to complement any personal collection. Every piece on the rack was chosen with intention rather than bought in bulk, and that careful curation is what keeps customers coming back year after year.

UBU is an authorized Brighton retailer, carrying the brand’s handcrafted jewelry, handbags, and accessories. That alone draws shoppers who know the line, but the rest of the store holds its own with quality feminine pieces and timeless designs that span casual to dressy. The boutique has also expanded to a second location at 16 Eureka Street — a boho-inspired complement to the Main Street flagship just around the corner. The Eureka Street space gives the owners more room to spread out the inventory and explore a different aesthetic, leaning into bohemian and free-spirited styles that pair nicely with the more polished offerings on Main Street.

Sutter Creek’s Main Street has been a commercial hub since the 1850s, when miners and merchants built the storefronts that still line the road today. A boutique that has held its own here for two decades is doing something right — and UBU’s expansion to a second storefront is proof that the demand is there. Open seven days a week, it is one of the easiest shops in town to drop into — and one of the hardest to leave empty-handed.